高樂(lè)伯Ｖ.Ｓ大寶漆
Co-Creating the Blueprint for
International Cooperation 2025
GLOBAL PAINT×TAIHO PAINT
2025 /荷中聯(lián)袂
為進(jìn)一步深化與荷蘭高樂(lè)伯Global Paint長(zhǎng)年合作伙伴的策略聯(lián)盟，大寶團(tuán)隊(duì)于5月17日至21日展開(kāi)為期五日的商務(wù)行程，雙方于會(huì)議期間正式簽署2025-2026品牌授權(quán)合作計(jì)劃，并舉辦隆重的簽約與剪彩儀式，為未來(lái)的布局揭開(kāi)新篇章。
To further strengthen the strategic alliance with long-term Dutch partner Global Paint, the TAIHO team embarked on a five day business trip from May 17 to 21. During the meetings, the two parties officially signed the 2025-2026 brand licensing cooperation plan and held a grand signing and ribbon-cutting ceremony, marking a new chapter in their future collaboration.
Ｇ&T合作簽約
此次簽約儀式別具創(chuàng)意與情感意義，高樂(lè)伯總裁Kees特別邀請(qǐng)當(dāng)?shù)刂?huà)家以“G”與“T”兩個(gè)字母為主題，分別代表Global Paint與Taiho Paint，創(chuàng)作一幅融合東西方藝術(shù)語(yǔ)匯的油畫(huà)作品。簽約當(dāng)日，雙方代表共同剪下畫(huà)作中央，各自保留一半，象征兩家企業(yè)跨越地域、文化的深度連結(jié)。
The signing ceremony was uniquely creative and emotionally significant. Global Paint President Kees specially invited a renowned local artist to create an oil painting featuring the letters "G" and "T," representing Global Paint and Taiho Paint, respectively. The artwork blended Eastern and Western artistic expressions. On the day of the signing, representatives from both sides jointly cut the painting in half, each retaining one portion as a symbol of the profound connection between the two companies, transcending geography and culture.
GLOBAL PAINT × TAIHO PAINT
G字部分由大寶帶回中國(guó)東莞總部珍藏，T字則由高樂(lè)伯于荷蘭總部永久展示。
The "G" section was returned by Taiho to its headquarters in Dongguan, China, for preservation, while the "T" section will be permanently exhibited at Global Paint's headquarters in the Netherlands.
高樂(lè)伯總裁Kees于儀式中表示：「這幅畫(huà)不僅象征我們兩個(gè)品牌之間的合作關(guān)系，更承載著我們對(duì)大寶漆長(zhǎng)年情誼的珍視與感念。五年未見(jiàn)，今天我們?cè)俅蚊鎸?duì)面，不只是商業(yè)上的重逢，更像是久別重聚的老朋友。雖然我們身處不同的國(guó)度，但我們的心始終連在一起。我希望透過(guò)這幅畫(huà)讓世界看見(jiàn)，中西方品牌不只可以合作，更能彼此理解、信任，如同兄弟般攜手前行，共同走得更遠(yuǎn)。」
At the ceremony, Global Paint President Kees remarked: "This painting not only symbolizes the partnership between our two brands but also carries our appreciation and gratitude for the long-standing friendship with Taiho Paint. After five years apart, we are meeting face-to-face again today—not just as a business reunion but like old friends reconnecting. Though we are from different countries, our hearts have always been connected. I hope this painting will show the world that Eastern and Western brands can not only cooperate but also understand and trust each other, moving forward hand in hand like brothers to go even further together."
品牌戰(zhàn)略共繪未來(lái)
會(huì)議中，大寶漆分享了2021至2025年市場(chǎng)成果及未來(lái)趨勢(shì)，包括特色墻面漆、粉劑與藝術(shù)涂料等品項(xiàng)的高度需求及推動(dòng)品牌合作的中長(zhǎng)期策略。高樂(lè)伯則展示其在荷蘭、庫(kù)拉索與蘇里南的營(yíng)銷成效及新品研發(fā)進(jìn)展，包括硅膠屋頂防水涂料與技術(shù)創(chuàng)新亮點(diǎn)。
During the meeting, Taiho Paint shared its market achievements from 2021 to 2025 and future trends, including the demand for specialty wall paints, powder coatings, and art paints, as well as mid-to-long-term strategies for brand collaboration. Global Paint showcased its marketing results in the Netherlands, Curaçao, and Suriname, along with progress in new product development, such as Silicone Roofing TG coatings and technological innovations.
深化品牌戰(zhàn)略合作
雙方并在會(huì)議中達(dá)成多項(xiàng)合作共識(shí)，包括推動(dòng)品牌新商標(biāo)于中國(guó)注冊(cè)、建立季度定期在線會(huì)議機(jī)制、協(xié)助產(chǎn)品升級(jí)與優(yōu)化、共同研議在地化營(yíng)銷模式，并規(guī)劃年度互訪計(jì)劃，以具體行動(dòng)深化伙伴關(guān)系，展現(xiàn)雙方在品牌經(jīng)營(yíng)與國(guó)際拓展上的高度信任與長(zhǎng)遠(yuǎn)承諾。
The two sides reached several cooperation agreements, including:
Promoting the registration of the new brand trademark in China.
Establishing a quarterly online meeting mechanism.
Assisting in product upgrades and optimization.
Jointlydeveloping localized marketing strategies.
Planning annual exchange visits.
These concrete actions demonstrate the deep trust and long-term commitment between the two parties in brand management and international expansion.
荷中共行
此次荷蘭之行，不僅深化了雙方在品牌與市場(chǎng)層面的戰(zhàn)略合作，更透過(guò)別具象征意義的藝術(shù)剪彩儀式，彰顯出超越商業(yè)層面的伙伴關(guān)系與文化連結(jié)。此行不僅是合作歷程中的一大進(jìn)展，更成為大寶品牌國(guó)際化道路上的重要里程碑。
This visit to the Netherlands not only deepened strategic cooperation in branding and market development, but also underscored a partnership that goes beyond business—symbolized by the artistic ribbon-cutting ceremony. It marks a significant milestone in Taiho’s journey toward global brand recognition.
